Case Study: Virgin Active


With 43 UK clubs, Virgin Active has a huge logistical task to ensure its frontline workforce is engaged and providing the best customer service to its 185,000 members. The group is dedicated to making its clubs fitness destinations, where members enjoy a pleasurable experience in a comfortable, high-tech environment, supported by ‘superstar’ coaches.

About the business

Business type : Luxury Gym

Locations : 43 UK Clubs, 233 locations worldwide

Staff size : 2700 (UK)

Turnover : $790 million

The App has been invaluable to get us out of a communication cul de sac, where messages were often delayed, unseen or unread. At last, we’re communicating effectively and securely with teams.

Emma Leeds - People Project Manager

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