Maintaining clear communication with a workforce where the majority do not have access to company email, or regular access to a computer is a huge challenge.
Leisure Industry workers spend most of their time focusing on day to day operational tasks, on poolside or in the gym leaving little time for company updates, training or communication in general. Here are 5 ways the Leisure Industry can improve Team Communication.
#1 Make the content relevant
Leisure Industry workers can cover a variety of different roles, but not all information is relevant to every Team member. Make sure the information shared with employees is relevant as it can be to each individual and the role(s) they carry out. In addition, a national Operator with staff covering the entire country faces the challenge of providing content that is interesting to all staff. An employee in Northern Ireland probably doesn’t care too much about what is going on in the South East of England and vice-versa.
#2 Keep it short
The average Lifeguard or Fitness Instructor is required to be on poolside or in the gym pretty much the moment their shift starts. They don’t have time to read lengthy emails. Keep the communication short and to the point. Enough said.
#3 Establish a BYOD Policy
With the majority of employees owning a smartphone, tablet or laptop, locking them in to one operating system for communication makes little sense. Whilst a Manager would not want a Receptionist using their smartphone whilst on duty at a reception desk, it is impossible to deny that smartphones are here to stay. Implement a mobile device policy, and make the most of the fact that the majority of employees are always within arms reach of their smartphone.
#4 Celebrate achievement
Communicate the great work that Team members are carrying out and make it visible to all staff. Linked to making the content relevant, focus on specific company regions or centres. Whilst an employee in the South West will obviously be delighted that a colleague in the North East has received “employee of the month”, drawing this down to a “local” level will help to motivate staff as they see that the recognition is more achievable.
#5 Invest in a team communication tool
At the end of 2015, 70% of UK adults owned a smartphone (90% of 16–24 year olds) with the average smartphone user spending at least 2 hours per day checking social media, browsing the Internet or shopping online. Whilst face-to-face communication isn’t always possible, Operators have the ability to utilise technology to massively improve internal communication and engage with all employees.
Every single Team Member can impact on a customer visit to a club or centre. Making sure they are in the know is crucial to the success of the business. OurPeople is a Team Communication Tool designed specifically for the Leisure Industry, aimed at workforces, which do not work from a computer on a regular basis. Are you interested in finding out more?