The Impact Of New Technologies On Internal Communication

Adam Neveu
Jan 18, 2022

Technology is constantly changing and evolving to meet the increasing demands of businesses around the world. While there can be reluctance to change from tried and tested tools, the risk is that your company can fall behind the competition if it doesn’t keep up. This is especially true with internal communications, and finding the best tools to ensure it is as efficient as possible.

Many companies, though, will still miss the crucial opportunity to use their frontline and workforce to help improve the customer experience. By using innovative employee engagement solutions, and communication technology that is already within a business’ reach, the experience for an employee as part of a collective team can further grow a business’s market share.

Continuing to grow with your employee audience, and utilise internal communication methods with them in the way they respond best, will reduce costly mistakes, turnover, and wasted efforts with old communication strategies.

What Has Technology Done To Internal Communication?

Internal communication has changed a lot, from the days of written memos and letters through to fax machines, emails and now instant messaging. Each evolution has changed how we communicate effectively. Communication apps are now a part of everyday life, both in and out of the workplace.

The ability to communicate with some in real time, no matter where they are or what device they are using is a huge opportunity for every business. It helps when contacting customers, yes, but also with employees and teams. You can provide updates, messages, resources and much more, at the push of a button – and get a response faster than ever. This is great for efficiency, although some people are still reluctant to adopt these new internal communication tools.

Discover what frontline and customer-facing employees are saying right now about their companies, and how they feel that new technology will impact their performance in the infographic below.

What Is Internal Communication?

Internal communication is any kind of message, update, or piece of content sent throughout a business. It can be from the owner to all staff, a manager to team members, from one team to another, or even between individuals. In short, any message sent within a business.

These messages can be delivered in various ways. They can be written in a physical format like a letter or memo, sent through fax or email, and on team communication software. Each platform has advantages and disadvantages, with limitations on what content can be said, when it can be accessed and how it can be engaged with.

From formal communications such as company updates, processes, and business news through to more informal conversations, internal communication covers a lot of messages. A good communication platform can help streamline all of this in one place.

How Can A Communication App Help Your Teams?

While email and other methods still have a place, a lot of frontline workers don’t have access to these systems on a regular basis – or the tools to easily check for messages on the go. Limited computers and secure locations can be barriers to communicate effectively. While some platforms can be accessed on mobile devices, they haven’t been designed for these devices, which is where a communication app comes in.

Being able to access messages anywhere, and on any device, is a massive advantage compared to intranets or desktop based applications. Frontline teams no longer have to waste time going back to a dedicated terminal to update records, find resources or check for new messages – they can access what they need on the move.

Factory Worker Mobile

How To Communicate Effectively

When looking at how to communicate effectively, it’s important to balance the tools you have available and how people in the business do, and want to, communicate. Trying to force staff to use processes and tools that interfere with their work, or aren’t what they’re used to, can take time and slow productivity.

A good communication tool will offer a range of options, from group chats to secure, private messaging. Updates and broadcasts can be sent to large and small groups of people, and responses or questions can be sent back immediately.

Finding the right type of content, and being able to create it quickly, helps, too, as it will be more engaging for your teams. There’s a lot to consider, but it can pay off when you get it right.

Choosing The Right Internal Communication Tools

When choosing an internal communication tool, you should consider what the needs of your business, and frontline teams, actually are. This helps you avoid being suckered into a platform that might offer a lot of features that you won’t end up using. This becomes a waste of time and money.

For example, do you need to be able to share files and documents with teams? Then a file sharing feature is required. Do you want to collect data through forms that can be completed on any mobile device? You’ll need an easy to use form builder. Is being able to check the data in real-time going to help you make smart business decisions? Then good workplace analytics are needed.

Once you’ve identified what you need, and what you can make use of, narrowing down the list of suitable tools becomes easier.

How Can OurPeople Help With Internal Communication?

Finding the right platform to handle your internal communication can be daunting. There are a lot of options out there, but OurPeople does so much more than just help teams and staff communicate. You can easily choose the right people to receive the messages you create, tailoring each piece of content to specific audiences and their needs to boost engagement.

There are also staff management features, such as handling shift schedules and swaps, training and development, and much more. This lets you handle more of your business processes from one place, which other platforms don’t do.

If you’d like to know more about how OurPeople can help your business, the features it has to offer and how you can apply them to your organisation, get in touch with a member of our team today.

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