When it comes to problems in the fitness industry, employee satisfaction is key. According to the Global Health and Fitness Association (IHRSA), 81 percent of health and fitness studios fail within their first year, but focusing on your staff is an important part of the battle.
If you want to prevent your fitness business from becoming a failure statistic, it is worth paying attention to one of your major assets – your staff and how to improve productivity.
Employee satisfaction has a direct impact on productivity and can be affected in many ways, as it can in any industry, but there are some specific areas that are pertinent to the fitness industry.
What Is Employee Satisfaction?
Employee satisfaction is the measure of how satisfied a member of staff is with their current role and employer. The more satisfied an employee is, the better their performance will be and this benefits the business – especially in the fitness industry where your staff will be interacting with customers every single day.
Knowing how to improve employee satisfaction and putting those steps in place can make a big impression on staff.
5 Workplace Issues That Affect Employee Satisfaction And How To Overcome Them
The fitness industry is different from retail or hospitality. Customers choose to be there, and they don’t want to be greeted by staff who aren’t ready to help them achieve their goals. You need engaged staff who go the extra mile to make sure clients come back time and time again.
Boost productivity by using the right tools, such as staff scheduling software, a team communication app, and more. Learning how to improve employee satisfaction can help staff get on with what matters most – helping customers.
1. Work to Schedules
Does your gym have a management software system? If it doesn’t it could create a challenging environment with customers as they try to book classes and sessions with trainers. If your staff have to constantly deal with disgruntled clients, it will affect their morale and productivity.
A management software system will make those issues go away as visitors and customers will be able to enrol for lessons digitally from a scheduled programme. Staff scheduling software will also minimise any appointment rescheduling, which can be a labour intensive task if done manually. Bringing your systems online will help make your staff perform their roles more efficiently, improving employee satisfaction and productivity together.
2. Hiring The Right People
Do you have trained professionals in the right roles? You have a duty of care to your clients to provide well trained industry professionals who know what they are talking about and can give sound fitness advice. They should be able to listen, come up with the right training plans for clients and motivate them.
If you are understaffed, or do not have the right people in the right roles, you will de-motivate your more talented employees and potentially make them leave. If they do stick around their motivation levels are likely to be low. They might have to take on extra work to cover less able colleagues and they won’t be inspired to do their best work. All of these factors will affect employee productivity.
Recruit people with the appropriate skills and education in line with the standards of your business to improve productivity. Verify that all fitness workers have certification from an official course, school, and university. Set your requirements high and hire right.
3. Give Employees The Right Equipment
Do you have the right equipment in your business? Equipment choice is crucial in the fitness industry. Its quality, size, amount and functionality are all important. If staff feel your business is under-equipped, they’re going to find doing their jobs more difficult and, again, this will affect employee satisfaction.
If you don’t have enough equipment there will be delays for clients. Again, your staff will be the ones on the front line dealing with dissatisfied clients. This won’t make for a very pleasant work environment.
Also, an area to pay attention to is the maintenance of your equipment. If you don’t look after it, equipment could become dangerous to use. Maintain your customers’ happiness and safety, by assigning employees to the maintenance and testing of equipment operation on a daily basis.
How can you teach that to your staff? Look at learning experience platforms and learning management systems that will provide a comprehensive learning programme that is right for your staff members. Again, it might seem like an expense at first, but staff training and development will pay off in the long run.
4. Implement Better Marketing Strategies
Are you taking the business side of your gym seriously? A common misconception that many new gym owners have is that the gym will sell itself. However, a lack of business know-how and lack of proper implementation of sales and marketing strategies will mean your fitness business could fail.
If you’re not proudly promoting your business to the right audience, your employees will wonder why you’re not selling it. If they start to doubt what you’re doing, employee satisfaction and motivation is likely to drop.
Marketing your brand and services is a vital element of owning a business and it’s something you can get your employees involved in. An effective marketing strategy focuses on developing a strong brand and identifying innovative ways to attract and influence target users. Your employees might already be doing this personally so tap into their know-how and networks. This can be helped by a team communication app, making it easy for all employees to communicate with each other and plan what needs to be done.
5. Use Employee Satisfaction Surveys To Measure Motivation
Are your staff motivated enough? One of the main reasons the fitness industry exists is to motivate people to work out and be fit. Often the best way to do this is to make working out enjoyable. But if you’re providing a workplace that isn’t enjoyable for your own employees, they’re going to lack motivation, and this will create a generally unhappy atmosphere for your clients.
No one wants to walk into a gym, fitness class or swimming pool and be greeted by unmotivated and sullen staff. One way to motivate your staff is to create an employee incentive programme through good employee engagement software. This could include bonuses, gifts, extra time off or healthcare. If people know they’ll be rewarded for a job well done, they’ll be more likely to do a good job, and stay to see things through.
Knowing how to measure employee satisfaction might seem like an art, but the best method is to ask them directly through anonymous forms and surveys. You can use these responses to make the necessary changes to help your staff improve and perform.
How To Improve Employee Satisfaction In The Fitness Industry
As you can see, these are some key areas to focus on when increasing employee satisfaction, and thus productivity, in the fitness industry. These solutions will help you achieve business growth with a motivated team to assist you, creating the best environment for your customers.