The beauty of more digital working is that communications are often written and recorded, providing centralised database of information regarding the status of various company activities. This centralised block of information is great for all staff members to understand what’s going on in different departments, however, it can also lead to a muddying of communications and overloading individual employees with potentially irrelevant information, causing “update fatigue”.
Throughout the last 18 months, there’s been a growing trend for messages to be conveyed regularly in smaller bitesize chunks, targeted to the individual. In a way, this format mimics certain elements of social media, by highlighting key updates and information to the right audiences in a digestible, appealing format.
Video is also increasingly replacing traditional written text with 48% of content messages sent on OurPeople being video in 2020 (a 51% increase). Concise, specific communication channels such as these increase overall employee engagement massively – improving efficiency, employee sentiment and even health and safety within a post-pandemic working environment. Some platforms, like OurPeople, also provide additional insight which allows managers to identify who has and hasn’t engaged with vital content, allowing them to quickly and easily follow up with those they need to, as opposed to sending a follow-up message to the entire group.
Having a centralised database of information on topics such as training and company policy is vital and can cut down on the need to re-share information. Utilising and structuring this information in a simple, personalised way helps boost employee engagement and contributes to a collective feeling of purpose.
This highly personalised, accessible approach to internal communications not only allows teams to feel more connected and in the loop, but ensures minimal overlap when sharing information with teams – ultimately cutting down on the notification overload and keeping teams engaged with what matters.