Customer story
Case Study: Martha Jefferson House
Overview
Martha Jefferson House, located in Charlottesville, Virginia is a small, multi-level non-profit retirement community specialising in independent and assisted long-term care. With 95 employees and 60 residents, they have offered senior care in central Virginia for over 60 years.
Headquarters
Charlottesville, Virginia
Locations
1
Team size
95 employees
Turnover

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The team mostly operate on-site with 99.9% of employees in the office covering shifts 24 hours a day, seven days a week.
When it comes to mass communication across the business, the management team have used other communication tools in the past, including OnShift. They also use ADP for benefit enrolments.
In fact, the team found out about OurPeople by being referred to the platform by their ADP representatives as they needed something that would pair with the ADP system.
Solution
Greater Functionality and Features
Now OurPeople has been integrated, they are finding it very easy to use with greater functionality and features than they’ve been used to in the past.
All the staff can receive messages and they are using the cover feature, Broadcasts, image files and text, and Stacks.
Personalized Communication
What is of greatest appeal is the ability to break down their daily communication and target employees according to skills, shifts and job descriptions.
The nudge feature is a particular favorite as it is useful to be able to circle back to people who haven’t responded. Also, the option to send messages as an SMS or as a push notification offers greater flexibility.
Challenges that have been solved include being able to communicate to a wider employee group rather than having to send out message to individuals one-by-one.
Results
Greater Functionality and Features
Now OurPeople has been integrated, they are finding it very easy to use with greater functionality and features than they’ve been used to in the past.
All the staff can receive messages and they are using the cover feature, Broadcasts, image files and text, and Stacks.
Personalized Communication
What is of greatest appeal is the ability to break down their daily communication and target employees according to skills, shifts and job descriptions.
The nudge feature is a particular favorite as it is useful to be able to circle back to people who haven’t responded. Also, the option to send messages as an SMS or as a push notification offers greater flexibility.
Challenges that have been solved include being able to communicate to a wider employee group rather than having to send out message to individuals one-by-one.
Key stats
“I would recommend OurPeople to any business who is doing scheduling and who is trying to get out mass communication quickly and increase engagement in their staff. They offer great features, and it is easy to use.”
Kait Houchens
Director of Employee Services